Alasdair Meldrum

Alasdair is an experienced business development manager with a 28 year track record in setting up and managing service-based businesses in a wide range of areas including financial services, pharmaceuticals, information technology and the public sector. He has worked in direct sales and sales management roles, mentoring to clients’ managers and sales teams and working on campaign planning, client engagement strategy and the use of incentives to improve business performance.

Alasdair has extensive knowledge of the business value and value-based selling issues faced by large IT companies when they decide to become services-led. As a result of a highly successful career with IBM UK Alasdair has the experience of creating business units from scratch, developing products and services deliverables to meet or anticipate market demand.

He has worked with major government departments and led business development activities in smaller, specialized services companies. Alasdair offers a rare blend of technical and business knowledge, allied to proven results in business development as a professional, line manager and external consultant. His key driver is the huge satisfaction he gains from helping clients to get the best revenue return from their investment in business development resources. Alasdair has a BSc Honours in Statistics with Pure Mathematics from St Andrews University.

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