Be a market leader! Inspire, knowing why you do what you do!

Posted by Integratis on Tuesday, June 03, 2014

WHY, HOW, WHAT – how to inspire others to follow you

How often when explaining what you do, do you get little response? Have you ever thought why that might be? Most of us, when asked what we do, explain things in a prescribed order. We explain what we do; how we do it, but rarely articulate why we do what we do. The why is actually of critical importance, it is what will engage and inspire others to buy from you. Think about it, what type of marketing message entices you to want to learn more or even to buy something?

Start with the 'WHY'

Simon Sinek explains why you need to define your intent and purposeThis excellent TED video with Simon Sinek explains his concept of the 'Golden Circle' and how if we understand why we do what we do we will inspire others. Here is my synopsis: 

Inspiring leaders and organizations are skilled in being able to clearly express their purpose and belief, why they do what they do. They are intent and passionate, such passion is infectious and compelling. By articulating the ‘why’, people are more likely listen to you, and become part of what you do, whether that be buying from you or following your cause. Simon Sinek provides three examples to help understand this. 

Martin Luther King, an inspiring leaderMartin Luther King; - why was he the leader of the Civil Rights Movement? He wasn't the only victim in a pre-civil rights America, nor was he the only great orator of the day. However he had a belief, which inspired, his was the "I have a dream" not  "I have a plan" speech.

Similarly, the Wright brothers, why were they the first to resolve control-powered, manned flight when their competitors were better qualified and better funded? They also had a belief, what they were trying to achieve, it kept them focused and determined to succeed.

Steve Jobs, Apple's inspiring leaderApple, under Steve Job’s inspiring and much missed leadership is an excellent contemporary example of a company who differentiated themselves and captured a huge market following by communicating the why in what they do. Most marketing and sales is expressed by what we do, how we're different and then an expectation, a purchase or a vote.

If Apple followed this, their marketing message would be:

WHAT we do - We make great computers. 

HOW we do it- Our products are beautifully designed and simple to use.  Want to buy one?

Apple why, what, howApple actually communicates like this:

WHY: Everything we do, we believe in challenging the status quo. We believe in thinking differently. 

HOW: The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. 

WHAT: We just happen to make great computers. Want to buy one?

 Great Leaders INSPIRE

Apple, Martin Luther King and the Wright brothers are leaders. There are leaders and there are those who lead. A leader may hold a position of authority but those that lead, inspire. They are the ones that start with the why, people don't buy what you do; people buy why you do it.

We can all learn how to inspire and be successful by knowing our own why.  Defining our why, how, what has helped us at Integratis to be clearer about our purpose and intent and be more effective in our marketing. We have continued to improve and redesign  our website and develop our social media presence:

The Integratis ‘why, how, what’

WHY - We believe that people do business with people. We believe in people and that people can be helped to develop their skills, to become more successful and more fulfilled.

HOW – A good example of how we do this is that we provide our clients with a unique partnership planning process. This enables them to learn the right consultative skills

WHAT- We sell effective training. Want to go on a course?

Be clear about your why, how, what, beginning with the why, your purpose, cause and belief. It will inspire others to be your followers and your customers, a market leader. 


The 9 C’s of Leadership by Lee Iacocca

Posted by Integratis on Wednesday, January 22, 2014

Lee Iacocca Leadership tips

“Leaders are made, not born. Leadership is forged in times of crisis. It is easy to sit there with your feet up on the desk and talk theory…….It is another thing to lead when your world comes tumbling down” Lee Iacocca.

As the savior of Chrysler, Lee Iacocca believes that leaders are made in a time of crisis. The crisis of a nation such as Sir Winston Churchill faced in 1939 and the crisis of a corporation such as Iacocca faced in 1978. Leadership is about who we are and how we behave, we can learn to develop our behavior and become more successful leaders. Here are the nine qualities Iacocca believes are needed for effective leadership.

1. Curiosity

A leader needs to be curious, to step out of his comfort zone and to listen others' different, possibly challenging ideas. Without challenging our thinking and belief’s how do we know we are right?

2. Creativity

Leaders need to be willing to try something new, to think outside of the box. Part of a leader’s role is to manage change.Circumstances alter constantly, a leader needs to adapt and creatively deal with those changes.

3. Communication

Effective leaders confront realities, even when it is painful to do so. They communicate the truth, suggest strategies to move forward, inviting others to share their ideas and become involved as part of the solution.

4. Character

Character means knowing the difference between right and wrong, it is about our moral and ethical strength. It is what is deep inside us, both when things go well and wrong. Ideally our reputation and our character should be mirror images. As Abraham Lincoln said: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”

5. Courage

A leader must have courage. The courage to sit down at the table and talk, to defend what is right even when it might be unpopular.

6. Conviction

A leader should passionately believe in their goals and be determined to achieve them.

7. Charisma

Charisma is the quality that inspires, that makes others trust you, follow you and believe that they have a valid role to play as part of the vision.

8. Competency

A leader needs to be competent and to surround themselves with people who know what they are doing as competent problem solvers.

9. Common Sense

Leaders need to be able to reason and use common sense!

When Iacocca joined Chrysler in 1978 it announced a $160 million quarterly loss, it was appallingly managed, lacking organizational discipline and structure. Harsh measures were needed, measures which Iacocca had the courage to implement. Visiting every Chrysler plant he learned how employees felt and he devised a rescue plan. Never asking others anything he wasn’t prepared to accept himself; hard work, commitment and for himself a salary of one dollar a year. Inspired by their leader’s honesty, common sense, conviction and passion employees accepted losses in wages and benefits to help effect a dramatic recovery. Iacocca bought a company teetering on bankruptcy back to life, retaining employment for thousands and making an enormous contribution to the American economy.

In today’s competitive, depressed economy, Iaccoa’s story is inspirational. Try applying his nine C’s of leadership, always do your best and do let us know what other ideas you might have to be an effective leader.


6 essential traits for Leadership Integrity

Posted by Integratis on Wednesday, December 04, 2013

Integrity and trust are fundamental to effective leadership. A great leader is trusted and admired, a role

Leadership integrity

model whom others wish to follow and emulate, a person of integrity. Would you follow someone you neither trusted or respected? To trust you people need to believe that you are sincere and honest, that you have their best interests and the best interests of their company at heart. Being an excellent role model consolidates all the other aspects of leadership fortifying the process of creating vision, inspiration and momentum.

1. Your behavior, setting the example

Others form a picture of who you are by observing how you act. Your behavior tells others a story. The standard of behavior, the example you set and how you defend what you believe to be right all demonstrate your integrity. This is especially true during times of change when people will be looking to see if the leader lives up to the specific values and themes they are promoting. If you earn people’s respect and trust they will want to adopt your values, both personal and the company’s, which has a tremendous effect on the organizations culture and success.

2. Self respect

This is reflected by your appearance and actions, your punctuality.

3. Respect of others

Ghandi an inspiring leader

 How you treat others, with sincerity, empathy and consideration. To build credibility ensure that you are friendly and approachable. Make time for others, let the other person do a great deal of the talking, listen and be sympathetic to peoples’ opinions, ideas, concerns and worries. Make eye contact, know that little things count. Offer feedback and advice and take action to address their concerns.

4. Be honest and sincere

Honesty creates a culture of trust. Be uncompromising about the truth keep your word, be honest yet modest. Defend what is right. Show people that you only expect from them what you are prepared to do yourself. Let your team know what you think is important. If you don't tell people what your beliefs are, they'll guess and hold you accountable for what they guess. Being forthright has the additional benefit of making people feel like they understand you, and it develops trust faster than any other way.

5. Always defend what you believe is right

 Make sure everyone knows what the organizations belief system is. Write it down, post it on the notice board. Ensure that all your actions demonstrate your adherence to this believe system and your values. Openly acknowledge and praise others who demonstrate this. Never be too important to apologize when things go wrong, When your strategy blows up in your face, take the responsibility.

6. Be magnanimous

Be magnanimous don’t bare grudges. Invite the opinions of others, ask them what values they think are important, what integrity means to them. Try honestly to see things from the other person's point of view Share with 

Winston Churchill, a magnanimous leader

them that you have accessed your own strength and weaknesses. Invite them to do the same, making yourself available to each individual to offer your help with this. Be prepared to apologize, if you are wrong admit it quickly and emphatically. Let other people feel that new ideas belong to them that their opinion matters.

 Only hire integrity. ‘Walk the talk’, be firm be consistent, be honest, be respectful, be fair and kind, be the leader!

Do you agree that integrity is the cornerstone for effective leadership and that these are the traits that exemplify leadership integrity? What are your thoughts, we would love to know?




How to communicate effectively; like Winston Churchill

Posted by Integratis on Wednesday, November 20, 2013

effective communication tips from Winston ChurchillBeing able to effectively communicate with others is an essential skill for anyone, regardless of their position or responsibility. All of us need to be able to convey our ideas clearly and convincingly with enthusiasm and confidence. With careful preparation, hard work, practice and a focus on clear language it is possible to develop and improve our communication skills and become more articulate. For a leader this is critical, to clearly and decisively explain vision and direction.

Sir Winston Churchill, a role model for communication?

Winston Churchill, an inspiring communicator

 Sir Winston Churchill, was a master communicator. We might not ever achieve the legendary status of Churchill but we should take encouragement from the fact that contrary to what many believe, Churchill was not a natural orator and was plagued by a speech impediment. Partly because of this but also driven by a desire to communicate effectively to get the results he seeked, Churchill dedicated himself to persistently rehearsing and editing each of his speeches for many hours. Hard work and practice were key components to his success together with thoughtful preparation and sincerity.

Churchill's 6 communication strategies

  1. Be clear about the audience you are addressing, who they are, what their needs, worries and concerns might be.
  2. Make sure that your communications have a well defined purpose, have a well defined objective.
  3. Be aware of all the facts before you speak. Do your research to make sure that you have available all relevant information
  4. Use simple, but precise language.
  5. Use humor to make you speeches easier to understand and to remember.
  6. Be sincere, speak from your heart. This was perhaps Churchill’s most significant tactic – his audience realized that he believed in what he was saying, they believed it too and very often acted on his words.

Additional Communication tips

1. Communicate in several methods

communication skills, communicate in a variety of ways

Communication is not all about public speaking and developing presentation skills to large audiences. Your team members want to hear new information from YOU. They want to hear your perspective on changes and new directives. Communicate key messages in more than one method. For your communication to be remembered repeat it. Be consistent without becoming predictable or boring. The first time you say something, it's heard, the second time, it's recognized, and the third time, it's learned.

2. Seek feedback and advice from others

Don’t be afraid to ask for help in creating and practicing important communication. Ask a co-worker, team member or peer manager to review the message or to listen to your practice sessions. Seek feedback from people after an important piece of communication - How could I have improved it? Which part did not seem to work well? What could I have done differently?

3. Involve your audience

Try to involve your audience, require them to think. A good communicator asks good questions that spark lively discussion, questions that promote a deeper understanding, if you want to get to the heart of something, ask “WHY?” five times. Don’t just stand up and tell people what to do, you want a team of forceful people who understand what you want but at the same time feel that they can make daily decisions themselves. Get people involved, ask for their input, their ideas. Show that you are listening and that you value their thoughts; give positive feedback and encouragement.

4. Have clear expectations and be sincere

Be clear in your mind what you are asking them to do, what your expectations are. Use simple, easily understood language and be sincere, ask yourself, how much do you care? When you speak from your heart with passion and determination articulating a clear message with an easily understood call to action you will be surprised at what others can be inspired to do.

What are your thoughts and what has worked well for you? We would love to hear from you!