Jul 22

How well do you value your team members?

Posted by Caroline Longstaffe at Tuesday, July 22, 2014

Inspiring your team to adopt a new culture

Valuing people and ethics helps them to understand vision &embrace changeHow do you get your team to behave differently, to adopt the culture, the values and vision that you have? Regardless of how many programs you run, training you introduce or speeches you make, if the people within your organization don’t either understand or are not inspired enough to want to embrace change little will alter.

So what can a leader do about this? I would suggest one important step would be to look at the corporate culture of your company. How valued do your people feel? Do they really understand the vision and feel that they have a part to play? Do they believe that their efforts can and would make a difference or do they consider that all that anyone cares about is the bottom line, increased revenue numbers?  Corporations that are successful like Southwest Airlines, Zappos and Google all have value based cultures, they care about core values such as integrity, ethics and most importantly their people, does your company?

What is a value based culture?

 A corporation with a value based culture means that they, as an entity, give equal weight to ethics and business success in performance evaluations. They celebrate when members of the team show integrity and core values like honesty and trust. It doesn’t mean that sales success and increased revenue isn’t important, it means establishing a culture that cares. The corporate message to employees says we care about our people’s success, we will help with their development and equip them with the right skills to achieve the personal success they seek, we believe everyone matters and together we can achieve our goals.

How is a vale based culture created?

Changing a corporate culture so that all employees really understand and embrace it won’t happen over night and it must be led from the top.

Leaders who lead by example & ensure values are all pervading inspire their team

A value based culture needs to be:

  1. Part of the entire corporate strategy - It has to a carefully thought out strategy led from the top down, embraced at every level and  incorporated into all the processes of how business is achieved. It must run through every communication and corporate practice including performance appraisals, promotion and recruiting practices. It is not just a matter of introducing new compliance or ethics programs it has to be all encompassing evident in everything the company does.
  2. Demonstrated by example - The best way a leader can demonstrate a caring value based culture is in their behavior; they way they talk to people, how they treats others at every level, whether they are accessible, whether they are prepared to listen, are empathetic and understanding. Such leaders are humble and find meaningful and visible ways to show how living company values in day-to-day behavior can help deliver on the priorities.
  3.  All encompassing within the corporation - To succeed the culture cannot function in isolation, it has to touch the hearts and minds of everyone within the organization. Leaders can achieve this by developing deeper partnerships with all departments; human resources, corporate communications, and environmental and social responsibility departments. 

Recent research by the Catalyst Research Center for Advancing Leader Effectiveness, which collected 1,500 responses from workers around the world, as reported in the Harvard Business Review clearly showed that: 'Employees who perceived altruistic behavior from their managers also reported being more innovative, suggesting new product ideas and ways of doing work better…..Moreover, they were more likely to report engaging in team citizenship behavior, going beyond the call of duty, picking up the slack for an absent colleague--all indirect effects of feeling more included in their workgroups.'

A culture that emphasizes the promotion of core values, ethics and leadership produces happier workers, improved customer satisfaction and a sustained competitive advantage in the marketplace. Isn’t that a culture you would like to have?

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