'Why, How, What'- inspire others to follow you.
Have you ever thought when explaining what you do, why you get little response? Most of us, most organizations, when asked what we do, explain things in a prescribed order. We explain what we do; how we do it, but rarely articulate why we do what we do. Why is this important? What type of marketing message entices you to want to learn more or even to buy something? Are you engaging and inspiring people to become your customers?
Are you able to express your purpose and belief?
Inspiring leaders and organizations are skilled in being able to clearly express their purpose and belief, why they do what they do. They are intent and passionate, such passion is infectious and compelling. By articulating the ‘why’, people are more likely listen to you, and become part of what you do, whether that be buying from you or following your cause. I would like to share what I learned on an excellent TED video, with Simon Sinek who offers great advice how to do this
Differentiate yourself, know WHY you do what you do.
Inspiring leaders, like Martin Luther King and Winston Churchill and organizations like Apple and Facebook clearly express their purpose and belief, why they do what they do. They are intent and passionate, such passion is infectious and compelling. Apple, under Steve Job’s inspiring and much missed leadership is an excellent contemporary example of a company who differentiated themselves and captured a huge market following by communicating why they do what they do. Most marketing and sales is expressed by what we do, how we're different and then an expectation, a purchase or a vote. If Apple followed this, their marketing message would be: WHAT do we do - we make great computers. HOW do we do it- our products are beautifully designed and simple to use. Want to buy one? Apple actually communicates like this: WHY: Everything we do, we believe in challenging the status quo. We believe in thinking differently. HOW: The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. WHAT: We just happen to make great computers. Want to buy one?
Inspire others to follow you, define your intent and purpose.
There are leaders and there are those who lead. A leader may hold a position of authority but those that lead, inspire. Like Apple, they are the ones that start with the why. People don't buy what you do; people buy why you do it. By articulating your ‘why’, people will be more likely listen to you, and become part of what you do, whether that be buying from you or following your cause.We can all learn how to inspire and be successful by knowing our own 'why'.
Defining our 'why, how, what' has helped us at Integratis to be clearer about our purpose and intent and be more effective in our marketing, designing a better website and developing our social media presence.
The Integratis 'why' - we believe that people do business with people. We believe in people and that people can be helped to develop their skills, to become more successful and more fulfilled.
The Integratis 'how' – a good example of how we do this is by providing our clients with a unique partnership planning process. This enables them to learn the right consultative skills.
The Integratis 'what' - We sell effective training. Want to go on a course?
The message is simple, be clear about your 'why, how, what,' beginning with your purpose, cause and belief, your why. It will inspire others to be your followers and your customers, a market leader, let us know what you think and how you do!